Arrive in Marrakech and settle into the tranquil elegance of Jnane Rumi. In the late afternoon, hop into a vintage sidecar for a thrilling yet intimate introduction to the city. From French boulevards to the medina’s winding lanes and the peaceful palm groves, see Marrakech from a new perspective.

This morning, join an architect-guide for an exclusive exploration of Marrakech’s landmarks, from the soaring Koutoubia to hidden riads being lovingly restored. In the afternoon, savor a Taste of Marrakech culinary walk: warm bread from communal ovens, sizzling grills in the Kasbah, sweet pastries in the souk, and a lively BBQ feast in Jamaa el Fna.

Spend a day with Tangier- and Marrakech-based tastemaker Samy Snoussi, whose effortless blend of art, design, and lifestyle defines Morocco’s new creative energy. Wander the medina through his eyes—discovering hidden workshops, design studios, and favorite cafés. Visit private homes and gardens that inspire his work, meet his circle of local creatives, and pause for a long, convivial lunch where stories flow as freely as mint tea. It’s not just a tour, but an insider’s immersion into the cultural fabric of Marrakech.

Escape the city for a day in the High Atlas Mountains. Follow the Ourika River past waterfalls and terraced valleys, meet Berber families, and enjoy a traditional lunch by the riverside. Return to Marrakech in the evening for garden-side relaxation at Jnane Rumi.

Begin with a private art walk, meeting Morocco’s most compelling contemporary voices—Hassan Hajjaj, Mounir Fatmi, or Mahi Binebine—hearing their stories firsthand. In the afternoon, surrender to a restorative hammam and massage ritual at La Sultana. As evening falls, head to the Agafay Desert for a camel ride at sunset, followed by a private dinner under the stars with live Moroccan entertainment.

Your journey concludes with a private transfer to Marrakech Menara Airport. Carry with you the scents, flavors, and artistry of Marrakech.